CSUN Assistive Technology Conference · March 17–20, 2026
Accessibility for Small Business: A Practical Roadmap
Accessibility isn’t just for large enterprises. Small and mid-sized businesses often want to do the right thing but feel overwhelmed by cost, complexity, and unclear guidance. This session gives SMB owners, agencies, and developers a simple, doable roadmap to start improving accessibility immediately—without specialized teams or enterprise budgets.
Learning objectives
- Identify 5 high-impact accessibility practices SMBs can implement with limited resources.
- Understand how accessibility strengthens SEO, customer trust, and conversion.
- Use simple, repeatable tests to assess a small business website in under 20 minutes.
- Prioritize improvements realistically when teams are small or wearing multiple hats.
- Know when to hire outside help—and how to avoid overpaying or overengineering the solution.
Related insight
How treating accessibility as a core requirement reshapes planning, risk, and customer trustBuilding a Culture of Accessibility Leadership
Compliance can spark awareness, but only leadership turns accessibility into culture. This session outlines a practical approach for embedding accessibility into decisions, communication, and delivery behaviors so it becomes “how we work,” not “what we check at the end.”
Learning objectives
- Learn how leaders influence teams without relying on authority or mandates.
- Recognize the behaviors that build—or erode—accessibility culture.
- Translate accessibility into business language executives and PMs understand.
- Integrate accessibility into onboarding, planning, metrics, and team rituals.
- Apply a repeatable framework for reducing resistance and sustaining momentum.