What this session covers
Small and mid-sized businesses often want to do the right thing, but accessibility feels like a maze: unclear advice, unknown costs, and fear of getting it wrong. This session turns that maze into a sequence of practical moves.
A usable starting line
What to do first when you don’t have specialists, tooling, or time.
Simple, repeatable tests
A small set of checks you can run consistently—without becoming an expert overnight.
Prioritization that makes sense
Fix what helps customers most, first—then build momentum.
Trust as a product outcome
Why accessibility strengthens credibility, customer experience, and repeat business.
Learning objectives
- Identify high-impact practices SMBs can implement with limited resources.
- Use simple, repeatable tests to assess a small business website.
- Prioritize fixes that deliver the biggest customer impact first.
- Understand how accessibility strengthens trust and customer experience.
Who it’s for
SMB owners
Agencies
Designers
Developers
Project / delivery leads